After the mystical Ultraviolet and the lively Living Coral, Pantone ushers in the new decade with Classic Blue 19-4052, the nuance that, by its nature, provokes a sense of serenity, harmony and balance.

This drastic turnaround expresses the wish to return to the classic, in an era of continuous uncertainty where people need hope, serenity and trust in the future.

Classic Blue is the «timeless and enduring hue elegant in its simplicity» which «encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication». These are the words of Leatrice Eiseman, Executive Director of the Pantone Color Institute, to explain why they chose this color as the style bearings of 2020 for fashion and design.

Photo by Pantone Official Instagram Profile

Here is how the greatest international stylists interpreted this color for the spring summer collection: garments and accessories in the most varied versions of Classic Blue for a 2020 of peace of mind!

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But already in the past, even the Royals have chosen Classic Blue as their strong suit: from Charlotte Casiraghi to Charlene of Monaco and Kate Middleton, everyone is crazy for this color!

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What does Zhoelala Milano offer in this panorama?

There are many styles available: from Valentine total blue to cheerful color matches, a perfect choice for giving a chic note even to the most casual outfits.

Classic Blue will be the pillar in the summer wardrobe: a timeless, versatile color, never banal or gloomy, which combines elegance and trend.

In short: the new basic style!


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