Often seen as a gloomy color, with dark tones and not associated with summer, it will be popular at the beach and in city life. But you know, in fashion sometimes the unthinkable happens: and so the purple – or rather, the #ultraviolet -, always identified as the cold color, is by magic to become the color of the next season.

(Photo by Gucci)

If you’re still not convinced, if you’ve always thought that for summer it’s better to wear pastel colors, the classic white or a yellow, here some trendsetters could make you change your mind.

The first to have launched the purple trend and its various gradations, in fact, was Rihanna: the pop star has always been on the wave of success was one of the first to post on Instagram, this photo:

(Photo by Rihanna Official Instagram Profile)

On the other hand, what if Pantone was to say that purple will be the undisputed color of the upcoming season? Famous for being the favorite color of Prince Rogers Nelson’s music legend, which tends to be lilac or lavender, it does not matter: purple is a symbol of originality and creativity. To ban those who still think that this nuance brings bad luck, and that you should not wear on special occasions, such as weddings or theater premiers. As much to the sea as on the catwalk, the Ultraviolet suits blackberries as much as blondes, and the varied range of declinations allows a huge use, from beachwear to dress, through enamel and of course accessories. Combining purple, especially the Ultraviolet, is not difficult at all, and that even the most reluctant to strong colors could easily open the doors of your wardrobe to the new trend of the year.

Violet, in other words, is very chic, and thanks to its many nuances is easily adapted to mix and match and to monochrome looks. Of course, Hillary Clinton did not know that the color she decided to wear at the post election day conference would become the must have of 2018, but she certainly knew how to match it with her husband’s tie.

(Hillary and Bill Clinton at the Concession Speech of November 2016 – Photo by Vogue)

Dear friends, you should start wearing purple right now, so in the midst of this hot summer 2018 you can say that Zhoelala Milano had advised you already before the fashion took off.


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